Strategic Branding & Design That Moves People
Strategic Branding & Design That Moves People
Bree O’Leary is a Brisbane-based freelance designer and founder of Dash-field, a strategic brand consultancy and creative studio. As a multidisciplinary creative with a sharp eye for design and a gift for storytelling, Bree brings together expertise in Adobe Creative Suite, Figma, After Effects, and HTML to craft bold, digital-first brand systems and narratives.
Her portfolio includes standout work for leading Australasian brands, ranging from managed funds to FMCG giants and emerging startups—delivering everything from brand identity development and content strategy to national ad campaigns and performance-driven creative.
Bree’s thoughtful, collaborative approach is rooted in results, driving engagement, conversion, and lasting brand impact.
Bespoke Design Solutions
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![Poster on beige wall calling for volunteers, featuring two illustrated women and icons for social media, fingerprint, and ID badge, outside urban setting with two blurred women in the foreground.]()
Print Design
Dash-field’s print design blends tactile beauty with strategic clarity. From brochures and packaging to editorial layouts and signage, we craft pieces that feel as good as they look. With a focus on typography, layout, and brand storytelling.
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![Two smartphones lying on a gray surface displaying social media ads about gaming and cybersecurity.]()
Illustration
Dash-field creates custom illustrations that add personality, depth, and distinction to your brand. Whether it’s editorial artwork, character design, infographics, or branded assets, our illustrators craft visuals that speak louder than words.
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![Presentations & Pitches]()
Presentations & Pitches
Dash-field transforms presentations into powerful storytelling tools. Whether it’s a high-stakes pitch deck, investor presentation, or internal comms, we design slides that are clear, compelling, and visually striking.
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![Graphic promoting KiwiSaver provider choices with images of smiling people and a safari bird, including a smartphone屏幕 showing a social media post about choosing a KiwiSaver provider.]()
Digital Advertising
Dash-field delivers smart, design-led digital advertising solutions that cut through the noise. From social media campaigns and display ads to motion graphics and branded content, we craft visuals that captivate and convert.
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![A digital advertising display on a city sidewalk showing a woman with glasses and short hair, with the text "How's Work?" and a website link. Several pedestrians are visible, some dressed casually, walking along the modern shopping area with stores and glass architecture.]()
Digital OOH
Dash-field brings bold creativity to the streets with Digital Out-of-Home campaigns that command attention. From high-impact billboards to dynamic transit screens, we design motion-first content that’s tailored for context, location, and audience.
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![Advertising posters with provocative language and images of people using mobile devices, featuring bright purple backgrounds and various text including 'WORTH THE SIDE-EYE', 'SH*T JOB?', and 'CHEAT ON YOUR 9-5']()
Creative Direction
Dash-field leads with insight and imagination to shape brand narratives that resonate. From concept development to art direction and campaign oversight, we guide the creative process with clarity and purpose.
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![Building with neon signs reading 'GOWINGS' and a large retro lipstick mural on the corner.]()
3D Rendering
Dashfield brings ideas into vivid reality with high-quality 3D rendering. Whether it’s product visualisation, architectural mockups, or conceptual art, we create photorealistic visuals that elevate storytelling and spark imagination.
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![Business cards for Entwined company, with one card showing the name Matt Osman and contact information, and the other displaying the company logo and branding in blue and white.]()
Brand Collateral
Dash-field designs cohesive brand collateral that reinforces identity across every touchpoint. From business cards and letterheads to sales kits and swag, we craft assets that are both functional and beautifully branded.
Just Some of the Companies I’ve Created With
Testimonials
Anna Mowbray
“Bree’s combination of innovative design and strategic thinking has made a lasting impact on our company and brand.”
Kevin Ford