Enhancing User Experience: Cisco Networking Academy
Dash-Field designed interactive user journeys for Cisco Networking Academy using Facebook’s Instant Experience, streamlining the process for users to discover and enrol in IT and cybersecurity courses.
This approach achieved a 58% reduction in cost per sign-up, a $0.43 cost per sign-up, and a 336% increase in global click-through rate.
In addition to this initiative, Dash-Field contributed to multiple global campaigns focused on driving enrollment in Cisco’s educational programs.
Worked on this project under contract at Krunch.co
Global Reach, Local Relevance
Beyond the initial campaign, Dash-Field worked with Cisco on multiple global initiatives, tailoring creative assets and messaging to resonate across diverse markets. Whether it was a student in São Paulo or a career-changer in Berlin, our work ensured Cisco’s mission to democratise tech education reached the right audience at the right time.
