Financial Security with FisherFunds Value Exchange

Dash-field led the creative execution of FisherFunds’ Value Exchange campaign, a strategic digital initiative aimed at delivering real value to both prospective and existing customers through a downloadable PDF resource. More than just brand promotion, the campaign focused on education and empowerment.

As lead designer, we crafted a seamless user journey that guided audiences from social media and eDM touchpoints to the website, driving engagement and conversions. With a target demographic of middle-aged individuals to retirees—active, health-conscious, and future-focused—we drew inspiration from the theme “lust for life.” The resulting design captured a sense of vitality and positioned KiwiSaver as a tool for building a brighter, more secure future.

Worked on this project under contract at Krunch.co