Designing Engaging Promotional Materials for HunterHome
As the lead designer at HunterHome (formerly known as Hunter Furniture), I was responsible for conceptualising and executing creative strategies for monthly promotions aimed at driving customer engagement both in-store and online. I led the design for a variety of promotional materials across multiple platforms, including in-store collateral, HTML5 banners, and social media campaigns. My work played a key role in attracting new customers and boosting sales by ensuring each promotion resonated with our target audience and aligned with the brand’s aesthetic.
Worked on this project under contract at Krunch.co
Promotional Print
I led the design and execution of all promotional print materials for HunterHome, crafting eye-catching flyers, brochures, and posters that effectively communicated the monthly promotions. Each piece was carefully designed to align with the brand’s identity while also highlighting key offers in a way that drove foot traffic to the store. By keeping the visuals fresh and relevant to seasonal trends, I helped ensure maximum engagement with customers both new and returning.
Website
For the website, I played an integral role in creating engaging digital experiences to promote monthly sales and promotions. This included designing dynamic banners, landing pages, and call-to-action elements to enhance the online shopping journey. I ensured the website’s design was visually cohesive with other promotional materials, making the transition from an online ad to a website seamless and intuitive for customers. My goal was to drive conversions by making the site easy to navigate while amplifying the promotional offers.
In-store Print Promotions
I was responsible for designing in-store print promotions, including large-scale posters, shelf signage, and promotional banners that caught the eye of shoppers and reinforced our monthly offers. Working closely with the retail team, I ensured that the designs complemented the store’s layout and attracted attention from key touchpoints throughout the shopping experience. My designs contributed to an engaging in-store atmosphere, encouraging impulse buys and enhancing overall customer experience.
Digital Advertising
For digital advertising, I designed and produced HTML5 banners and display ads for various platforms, including social media and Google Ads. I worked to ensure that each ad was visually striking and optimised for performance, with clear messaging and compelling calls to action. These ads played a crucial role in driving online traffic and sales, ensuring HunterHome's promotions reached the widest possible audience with maximum impact.