Enhancing User Experience: Cisco Networking Academy

Dash-Field designed interactive user journeys for Cisco Networking Academy using Facebook’s Instant Experience, streamlining the process for users to discover and enroll in IT and cybersecurity courses.

This approach achieved a 58% reduction in cost per sign-up, a $0.43 cost per sign-up, and a 336% increase in global click-through rate.

In addition to this initiative, Dash-Field contributed to multiple global campaigns focused on driving enrollment in Cisco’s educational programs.