Elevating Hyundai's Brand Experience with Performance Design
Dash-Field designs marketing materials for the Hyundai N range, capturing the brand’s high-performance spirit and dynamic energy. From bold visuals for social media to eye-catching carousels and sleek, high-impact ads, each asset is crafted to communicate the thrill of driving an N model.
The aggressive styling, track-ready technology, and precision handling are brought to life through design choices that emphasize motion, colour, and speed. Dash-Field ensures the excitement of the N range resonates with its audience, delivering fresh and engaging messaging across every platform.
Future Positive
Dash-Field contributed to a campaign promoting the Pinnacle Programme, an initiative dedicated to identifying and nurturing New Zealand’s next generation of leaders. The campaign also highlighted Hyundai’s commitment to achieving carbon neutrality by 2045. Executed in collaboration with media, production, and creative agencies, the project focused on leveraging the unique strengths of each partner.
Dash-Field led engagement efforts across Pinterest, Instagram, and Facebook, orchestrating social media activations that reflected the programme’s core values of innovation and leadership. The content also spotlighted Hyundai’s sustainability goals in a visually compelling and authentic way.
IONIQ
I had the unique opportunity to contribute to the launch of the Hyundai Ioniq 5 and Ioniq 6 in New Zealand, playing a key role in promoting these groundbreaking electric vehicles through various digital channels. My work involved creating compelling advertising assets, including social media posts, engaging carousels, and impactful email campaigns, all tailored to highlight the innovative design, performance, and sustainability features of the Ioniq models. Through thoughtful design and strategic messaging, I helped shape the visual identity of the campaign, ensuring it resonated with the target audience while showcasing Hyundai's commitment to a cleaner, more connected future.
