Building the ZEIL Brand
At ZEIL, I led the brand from the ground up, transforming a zero-recognition startup into New Zealand’s fastest-growing job marketplace. I developed and executed the full brand strategy, crafted a bold visual identity, and drove high-impact creative across digital, print, and video. From launch to scale-up, I played a key role in shaping the voice, visuals, and campaigns that made ZEIL stand out in a competitive market.
Jobs Smarter Campaign
I led the ZEIL Jobs Smarter campaign, reimagining job hunting through design, copywriting, and multimedia storytelling. Working with TINY DISCO, we created a visually striking, narrative-driven campaign with bold simplicity and subtle humour.
As the creative lead, I shaped the overall vision, wrote compelling copy that matched ZEIL's tone, and managed image grading and editing for visual consistency and impact. The campaign spanned OOH installations, programmatic ads, and social media, using a mix of short-form content for quick engagement and longer videos for a deeper connection.
Partnerships
ZEIL.com Campaign
I led the design direction for the ZEIL.com launch campaign, transforming our visual identity to extend seamlessly from mobile to web. I created a cohesive suite of campaign assets across digital and out-of-home, including billboards, bus backs, and social — all crafted to announce ZEIL’s evolution with bold clarity and confidence. From typography and layout to image selection and messaging hierarchy, every design decision was made to elevate brand recognition, drive traffic to the new platform, and reflect our growth from scrappy startup to serious player.
